Today’s businesses thrive on talented individuals at all levels of the workforce. As a result, the attraction and retention of employees with the right skills, experience and aptitudes has become one of the main competitive tools for firms across the globe. In particular, there is increasing evidence of a growing demand for millennials, namely those individuals born between 1980 and 1995 who have grown up with digital technology during the last two decades. There are currently around 14 million millennials in the UK yet many employers still have little understanding of this group despite the fact that they will be the future leaders in many organisations. This lack of knowledge has been examined by a report from the accountants KPMG. “Meet the Millennials” explores the characteristics of those who grew up during a period of rapid change and, more importantly, how companies can attract and retain them. According to the study, millennials are quite different to previous generations...
Entrepreneurship, innovation and the economy