Despite an economic slowdown, there will be hundreds of millions of consumers who will be looking to spend money in 2008, wanting something faster, cooler and smaller (or bigger) than their fellow consumers. For businesses, the key question is where will the majority of these consumers be based? Well, if we believe the doomsayer economists analysing the US and European economies, it is unlikely that there will be a consumer boom in the West over the next twelve months. However, this does not necessarily mean that there will be any slowdown in consumer growth elsewhere, and with the expansion of the middle classes in the so called BRIC countries, namely Brazil Russia, India and China, there is certainly scope for businesses to trade successfully in a number of emerging markets. As these countries get richer, they will follow the pattern of the developed world, with the majority of the wealth being concentrated in a small number of high net worth individuals i.e. those with net assets of...