Bloggers are attenton seekers...

....so says an article in the Economist today which reveals the results of a paper presented at the Ropyal Economic Society annual conference.

According to the 'comments piece' (a posh blog),

"The authors explore the incentives that motivate people to blog and read others' blogs. They find evidence that bloggers trade off content and attention—"attention to one's blog is won by paying attention to other bloggers". There also seems to be a norm of reciprocity that you are penalised for violating. Those who do not adhere "are sanctioned with a lower number of readers". These findings will come as no surprise to dedicated bloggers. A common joke is that the only people who actually read blogs are other bloggers.

Difficult to disagree with such logic!

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