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Sugar Ray, Joe and IBW

At the risk of being accused of being too 'Daily Mail' again with the title and posting, I thought it was worth highlighting this story about how International Business Wales (IBW) has been helping our very own undefeated Joe Calzaghe with his unique training system - the Calzaghe Counter-Punch-developed by the Newbridge boxer and his former coach Kevin Davies.

According to the story from Reuters - which has yet to be picked up properly in the Welsh press - the invitation for a private preview was extended to Sugar Ray (who has a range of business interests in the USA) after he read about the Counter-Punch and wanted to size up its commercial potential in his home market.

The Counter-Punch has already been widely recognized by the boxing fraternity in the UK as a leading fitness and boxing training system. Joe is promoting the equipment as a unique conditioning and cardio-workout system and is currently working with the IBW team to raise its profile overseas.

This is a great story which demonstrates what IBW is doing to help Welsh products and it is a shame that this story was clearly lost amongst the expenses furore last week.

As a big boxing fan, I think Sugar Ray is only slightly behind Ali, Sugar Ray Robinson and Jack Dempsey in the list of great boxers and I remember staying up well into the night to watch his epic fights with Roberto Duran and Thomas 'the Hit Man' Hearns during the 1980s.

If anyone can help to sell Joe's products in America, then Sugar Ray is the man.

Comments

red kite cbox said…
ach all u need is a pair of trai ing shoes for roadwork, a skipping rope, a wall with a light trained on it for a shadow boxing and a sparring partner that does not fall down like a sack of spuds!
October 21, 2009 7:59 pm
Anonymous said…
Sorry but I'm with Dylan Joe an Ray. But if ya can get me the spuds cheap ! ........
October 22, 2009 2:32 pm
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