Skip to main content

S4CAERNARFON?

As I noted earlier this week, the creative industries, which includes film-making, television production and video games development, are amongst the fastest growing sectors of the Welsh economy, employing over 25,000 people and generating a turnover of more than £1bn every year.

Only last month, the future economic potential of the sector was demonstrated by the decision of the owners of Pinewood Studios, where films such as the James Bond series have been made, to secure an agreement with the Welsh Government to set up operations in a disused factory in Cardiff.

This follows the BBC’s relocation to the old docks area of Cardiff Bay, where the Roath Lock studios at Porth Teigr is now home to programmes such as Sherlock, Doctor Who, Casualty, and Pobol y Cwm.

But with such investments being attracted to the capital city, what scope is there for similar developments here in North Wales?


Since then, two bidders have emerged as potential sites for relocation namely Caernarfon and Carmarthen, although industry experts have told me that if the decision were being made solely on the best place for a creative industries hub outside of Cardiff, then Caernarfon would win hands down. 

It is already recognised as the major creative hub outside of Cardiff, with the Victoria Dock development centred on the Galeri building home to a number of television and film businesses. 

In fact, with independent companies such as Griffilms, Rondo Media, Antena and Cwmni Da being located there, it is the perfect location for a major creative industries cluster, building on the success of these award-winning businesses. 

And with plans to relocate S4C into existing facilities within the Victoria Dock area if the bid is successful, any move could be done relatively quickly and bring some much needed boost to the town in a relatively short space of time.

The economic impact to Caernarfon would be considerable and in addition to the 50 jobs being relocated from S4C, it is estimated that a further 66 new jobs would be created, resulting in a £3m boost to the local economy. More importantly, it has been suggested that, over the medium term, the growth in the creative industries sector could result in the establishment of another 400 highly skilled jobs in a town that really needs them.

However, as tends to happen with such bidding processes, there are already rumours circulating around the corridors of power in Cardiff that the criteria that have been put forward, especially in terms of alleviating the additional travel to work for staff having to relocate, already favour one of the bidders.  There is also talk of considerable behind the scenes lobbying by various organisations that would themselves benefit from the relocation.

I would hope that isn’t the case because S4C’s stated intention is to ascertain whether making such a move would offer economic, linguistic and cultural advantages to one of those areas in a way that is feasible for the channel and cost-neutral over a period of time. Certainly, it is about time that this part of North Wales received some real economic boost from those national organisations that have tended to ignore the region in recent years.

And with decision time for S4C approaching quickly,  I would urge the readers of this paper, over the next few weeks, to show their support for a relocation that will ensure Caernarfon becomes a catalyst for the growth of the creative industries in North Wales and creates much needed jobs for local young people who would thrive in this fast growing sector of the Welsh economy. 

Popular posts from this blog

THE CRACHACH

Unlike me, do you consider yourself part of 'the establishment' here in Wales?  As thousands gather for the Eisteddfod in Mold this morning, they will, according to some social commentators, not be participating in the greatest cultural festivals of Europe. Instead, they will merely be bit-part players in one of the annual gatherings of the great and good of Wales.  Unkindly, this set of the movers and shakers in Welsh society is known as 'the crachach' , and constitute a social class all of their own, dominating the educational, cultural and media sectors of Wales and allegedly looking down upon any outsider with new ideas, reinforcing mediocrity and failing to see beyond the limits of their own narrow experience.  They are said to live in a comfort zone that awaits the expected invitation to the next glass of chilled chardonnay and canapés, forgetting that due to their lack of leadership and drive, Wales remains firmly rooted to the bottom of the UK prosperity league ...

THE IMPORTANCE OF THE CREATIVE CLASSES

One of my favourite academic books of the last two decades must be the “Rise of the Creative Classes” by Professor Richard Florida.  This was one of the first detailed studies of the growing group of individuals who use their creativity and mental labour to earn a living and not only included those in arts and entertainment, but also people working in science and technology as well as knowledge-based professions such as healthcare, law, business, and finance.  Fast forward to 2022 and Professor Florida has written an updated report on the creative classes although he and his team now identify a different type of individual who is taking full advantage of the growth in digital platforms, social media, and online marketplaces.  Such ‘creators’ are defined as those who use digital technology to make and publish unique creative content, whether in the form of video, film, art, music, design, text, games, or any other media that audiences can access and respond to.  They ...

THE IMPORTANCE OF FRANCHISING

When we talk about start-ups and entrepreneurship, rarely do we discuss the potential of franchising not only as a way of establishing new ventures in the economy but also as a method of growing existing businesses. According to the British Franchising Association, franchising is the granting of a licence by one person (the franchisor) to another (the franchisee), which entitles the franchisee to own and operate their own business under the brand, systems and proven business model of the franchisor. The franchisee also receives initial training and ongoing support, comprising all the elements necessary to establish a previously untrained person in the business. This enables individuals to start their own businesses without having to develop their own ideas and utilising an existing brand and established market. Of course, whilst each franchise business is owned and operated by the franchisee, the franchisor controls the quality and standards of the way in which the business is...