Given the increased interest in local shopping, which was discussed in yesterday's Daily Post column, I thought I would revisit an article I wrote back in December 2005 for the same newspaper. It specifically examined how an Irish supermarket, Superquinn, encouraged greater purchasing of goods and services in Ireland through developing a new type of loyalty card. Could it work here in Wales? Well, as far as I can tell, something like this has never been tried in the UK but I am sure that one of the supermarkets could trial this for a period to see if consumers can be encouraged to buy local. " When I lived in Dublin during the mid 1990s, I was astounded, on visiting my first Irish supermarket, to find that Irish goods were being promoted above and beyond the call of any retailer’s duty. Perhaps this was because I had been fortunate enough to visit a ‘Superquinn’s’ outlet, which has a superb record of promoting Irish produce. For example, everything sold in the ...
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